Sunday, September 25, 2016

Come Off It Jason Pettigrew

The web never sleeps, which means the news/content cycle never does. "Jack White Has Dinner, Uses Napkin" isn't what a seasoned reporter would call a get.  -Alternative Press Editor In Chief Jason Pettigrew


I'm not enamored of Jason Pettigrew's half of the feature with Scott Heisel about web music journalism. I think he's disingenuous in the spots where it's not overly bitter. In his defense, there are legitimate things to be bitter about. Posting a tracklist and an album art counts as news, for someone, and "link-whoring duty" is an actual phrase used by Gawker. Reblogs of wacky internet videos poison the well, but keep a certain, ever declining number of readers engaged. Pitchfork reviews of punk and hardcore records leave me foaming at the mouth. Careless reviews of pop superstars make me question my sanity.

Pettigrew longs for the days of the noble gatekeeper, when a person had to be vetted by an authority before they could write about music for a magazine. And now, he says? Everyone's got an opinion. Well, sure. They always did. Now they can express it publicly and people might actually look at it. He aches for the days when access was limited (and this part is worth repeating) and he had it. But now, it's not and Good Lord, one does not have to first be approved of by Creem Magazine before writing or hearing the music. The horror.

"the days when gatekeepers (read: music press) were given the responsibility for having well-informed, articulate opinions regarding the material they were to wax wise about...All it takes is one sticky-fingered, disgruntled intern or one unscrupulous person to receive the wrong package...and the introduction of a band's new work belongs to the masses."

Mercy, sir, a person could be introduced to the record by listening to it themselves without the precious context of whatever the writer decides to copypasta from the press release, a quick Google search and a list of cliches too long to name? I am mortified. (For best results, read this paragraph again in Foghorn Leghorn's voice.)

Admittedly, that's a disingenuous summation of his argument. Those days of gatekeepers being paid a maybe decent amount of money to have opinions is gone, and we lose that, while we gain, and this is crucial, immediate access to the work itself, rather than sitting around for the intermediary of the music critic's judgment. I'd love to be a professional music critic, admittedly. But, everyone listening to it alongside each other means more people get the experience sooner. And our judgments were always a half measure towards other people giving an album their attention.

At bottom: I think this development sounds fantastic.  I don't think improving a person's filter on what they read is a bad thing. Shit, I think you should be doing it anyway in every aspect of your life. Democracy means there are more critics, yes. But those experts still exist. They haven't gone anywhere. You can still find them. And some of the critics today will be the experts of tomorrow, as they'll keep writing, going to concerts and turning over songs in their heads. Democracy also means you have to do the legwork to decide what opinions and beliefs are most valuable and useful to you. You can still get those opinions from somewhere else, if you as a consumer don't want to do the work.

Two other points: 1) Pettigrew's not required to read the ramblings of the imaginary, but almost certainly existent college freshman who is obsessed with Nirvana. 2) That imaginary college freshman Nirvana obsessive? That was us, once upon a time. Nirvana might not have been my or your focus, but those ramblings could easily be his, mine or ours.

There's a lot of resonant scenes in Almost Famous, but the one where Lester Bangs offers William Miller $35 for 1,000 words about Black Sabbath is instructive. Here's the catch, Pettigrew aches for the time when he could be Lester Bangs, dispensing sage advice and long assignments to reporters or freelancers. Those days of access and using that access as a megaphone to which the kids will flock are done. They're not finished, certainly. The Rihanna airplane debacle proved that. But, like a knife to the armpit, you're going to bleed out and die and Pettigrew sees that coming.

Here's to whatever comes next.





This is years and years old, but I kept coming back to it privately. I didn't post it because of cowardice, but now that time's passed, it can finally exist outside my own head. As for this choice of song, well, "fuck the glory days" feels pretty appropriate.
 

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